Listen Up Music Promotions is launching a new digital division of the company, which will specialise in digital marketing.
Dubbed Listen Up Digital, the division will offer clients planning, strategy and management services across key social media platforms and DSP relationship building.
Founder of Listen Up Luke Neville said: "Watching the growth of the company over the last seven years has been so exciting. Since setting up shop in 2009, we’ve grown to offer a range of services including radio & club promo, artist press and events press. Digital Marketing felt like the next move for Listen Up being able to offer our clients a 360 degree promotional service”.
Nick Tearle , former strategic digital campaign manager at Atlantic Records, will be heading up the business from Listen Up’s London office as director of digital.
Having joined Atlantic in 2013, Tearle has spearheaded a number of award-winning digital campaigns for artists such as Ed Sheeran and Jess Glynne.
"Listen Up has a fantastic reputation in their world. I'm thrilled to be starting this new venture with them after a great run with Atlantic UK; a hugely talented and inspiring team I'm incredibly proud to have been a part of for three and a half years,” Tearle said. “I was given free reign to concept and deliver all manner of innovative campaigns, which is an approach I'll take with me in full to Listen Up".
Listen Up partner James Mack added: “Once Luke & I met with Nick we knew he was the right man to partner up. We have someone who understands the needs of our clients and the culture at Listen Up.”