Absolute Radio is partnering with Warner Music TV on a compilation featuring ‘80s hits.
The ‘80s station has teamed with the major on Absolute 80s: Unwind, released digitally and physically on December. The network’s brand extension into compilations begins with a collection including 14 No. 1 singles from artists such as Spandau Ballet, T’Pau and Sade.
Harriet Hines, Absolute Radio’s head of marketing, said: “This is Absolute 80s’ first foray into the compilation market and Unwind is the perfect stocking filler. The accompanying radio show and TV advertising demonstrates how everything is being tied together in one integrated campaign, giving people the chance to sample the unique Absolute 80s playlist.”
The brand new Absolute 80s radio Unwind show launched at 9pm on October 30.