NME has announced that it is collaborating with the BFI and Zig-Zag for Cinejam, its inaugural film festival that is set to see live music and film collide for a 10-night stint at the Rooftop Film Club in Peckham. The line-up of under the radar artists and films has been curated by Bastille, with all films set to be screened at sunset.

Speaking about the event, Romano Sidoli, managing director of NME, says: “This initiative reinforces our commitment to NME’s new content streams. Events have always been a significant focus for the brand, with its world famous annual awards reaching a global audience. Our mission is to continue growing NME’s footprint in the free market by introducing new events around the lifestyle content, using music as a gateway. Creating innovative experiences is a shared ambition held between NME, BFI and Rooftop Film Club, making these two expert film partners the perfect fit for launching CineJam and we are thrilled to be working with our sponsor Zig-Zag.”

Pauline Warren, marketing manager, Zig-Zag, also commented on the partnership: “The NME and BFI are synonymous with music and film in the UK and working with them, along with Rooftop Film Club, will hold huge appeal for our Zig-Zag consumers and enable us to drive awareness of the brand amongst our mutual core 18-34 year-old audience.

Edward Humphrey, director, digital and ventures, BFI, added: “We're really excited by the opportunity of two iconic cultural brands, BFI and NME, collaborating to bring CineJam to life. This festival will celebrate the enduring relationship between film and music, and reinforce the BFI's commitment to bringing film culture to life for every generation of audiences.”

Tickets are on sale now here priced at £15 each or £25 per person for a Rooftop Love Seat for two. The events will take place on the roof of the Bussey Building between July 5 and August 30. All attendees must be 18 or over.

You can see the CineJam dates and films in full below:

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