Digital music platform 7digital has expanded its existing partnership with HMV Group and will host its new digital music store.
7digital will host the service from today (October 23) which can be accessed through www.hmvdigital.com or by clicking the relevant tab within the hmv.com online store, which will now redirect to the new co-branded 7digital/HMV web store at 7digital.com/hmv.
All previous benefits will remain and existing purchased music will continue to be available for download from a user’s personal cloud locker, powered by 7digital.
The site will continue to offer a catalogue of over 22 million tracks, and the ability to browse, preview and purchase new music, including HMV exclusives. Users will also now gain access to 7digital’s editorial content and promotional offers through the site.
7digital and HMV first partnered in September 2009 when HMV took a 50% stake in 7digital’s business. 7digital’s technology platform was also used to power the previous HMV Digital site.