Alan McGee has relaunched Creation as a management company, and signed The Jesus & Mary Chain as his first clients.
Creation is best known as a record label, issuing classic LPs from The Mary Chain alongside the likes of Oasis, Super Furry Animals, Primal Scream and My Bloody Valentine in the 1980s and 1990s.
But the brand also enjoyed two successful spells as a management business, with McGee at the helm: once between 2002 and 2007, when it counted The Libertines and Mogwai as clients, and once 30 years ago, when McGee signed up as the Mary Chain's manager for the first time.
The key project for the newly revived company will be the 30th anniversary of The Mary Chain's seminal debut album PsychoCandy, originally released in 1985.
The reformed group will play three UK shows in November this year at London’s Troxy (19), Manchester’s Academy (20) and Glasgow Barrowlands (21), ahead of more activity in 2015.
“The Mary Chain were the first band I ever managed when I was 23,” McGee told Music Week today. “That was 30 years ago and they exploded really fast. By the time I was 24, they were No.1 in Germany and other places. Jim [Reid] was 22, I was 24 and Douglas [Hart] was 17. It was fucking nuts, if you think about it. We were kids! Now, I’m 53 - I suppose that’s kind of the normal age of a manager in a lot of ways.”
McGee will oversee Creation Management alongside his new label for emerging acts, 359 Music, which he runs in conjunction with British indie Cherry Red.
He added: “Creation Management are going to sign a couple of baby bands, but the main thing for us is to do the Mary Chain right. We’re going to South America on Monday, then we’ll do some more American stuff, then there’s three British dates. Then really we’re [planning events for] the whole of next year - the festivals [in 2015] are going to be all about PsychoCandy. And at the end of that, everyone will probably look at each other and go: 'I want a year off!'"
Sony Music now owns the Creation Records name, but McGee maintains full rights to Creation Management and publishing company Creation Songs.
The new Creation Management has been founded with business partner Simon Fletcher, who McGee met via MySpace in 2002. According to McGee, Fletcher is a "brilliant businessman" who made "millions in the wood trade”, leading the Scottish exec to dub him: “The King Of Timber.”
As for McGee, after folding his second label PopTones six years ago - responsible for the emergence of The Hives, amongst others - he entered the property business, with some success.
“I chucked [music] in back in 2008 and went to Wales,” he said today, “really because I was doing so well out of property, if I’m being honest; I've kind of trebled the fucking Britpop millions.
"But after five years of navigating your naval and watching everything weird and wonderful on the internet, you go: ‘I’m only 53, I’m not that boring. Let’s go have some fucking fun.’ And who better to have fun with than Jim and William [Reid] - because they’re both fucking nuts, and I love it.
"William’s a genius, Jim’s a rock’n’roll star and I’m a fucking headcase. I mean, what could possibly go wrong?”