Creation founder Alan McGee says he has his "itch back for music" as he plots a new Wales-based record label for launch in 2013.
McGee told Paul Gallagher at Dangerous Minds that the label would not be called Creation, and would not be wholly reliant on record sales.
The Scottish exec effectively quit the record business when his Poptones label dissolved in 2007. At Creation, he signed seminal bands including Oasis, Teenage Fanclub, Primal Scream, The Jesus & Mary Chain and My Bloody Valentine.
He will curate Tokyo Rocks, which will take place in May next year in Japan. My Bloody Valentine are reportedly set to play a set at the festival.
"At first, we thought of calling it Creation, but then you know, I was never that sold on the name Creation anyway," said McGee. "But what became apparent, when we started talking about starting a new label, the thing is you have to find a new way of doing it."
He added: "Creation worked for everybody and this has to work for everybody, but you can’t use that 1990’s business model for 2013... We want a new way of doing things, we want to work in a kind of partnership with people, which works for everyone involved."
McGee named acts he was interested in, who included Pete McLeod, Gun Club Cemetery and solo artist Chris Pattemore from Hay-on-Wye - but clarified he wanted the label to work with new and established acts - "not [artists] everyone expects who worked with Creation."
McGee confirmed that he was currently "having meetings with lawyers" in terms of setting up the label.
The as-yet-unnamed label would be based in an old chapel in Wales, confirmed McGee.