Alexander Ljung: 'Everything that was being created for artists and musicians online sucked'

RHIAN JONES

The recent spat between young French DJ Madeon and Sony Music over the major label pulling its catalogue from SoundCloud perfectly sums up the tension surrounding the streaming platform. Labels and publishers aren’t happy because it’s not earning them much income, while (predominantly electronic) artists love it for the tools it’s provided for them to get their music to a worldwide audience. Kygo, Lorde and Macklemore are all acts who have gone from bedroom artists to worldwide superstars after uploading ...

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