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American Express launches 'Pay By Tweet' on Twitter

Tom Pakinkis
American Express Twitter

American Express has launched a ‘Pay By Tweet’ service on Twitter, allowing its cardholders to buy products by sending a message on the social network.

“We’re turning a tweet into an actual transaction,” head of digital partnerships and development at American Express Leslie Berland told The Financial Times.

Using the mechanism, users who have linked their Twitter and Amex accounts will be able to take up offers from merchants on the network by using a hashtag included in the offer.

In September last year, Green Day were estimated to have made up to $4k in gross revenue after selling a new song direct to fans via Twitter-commerce company Chirpify.

At the moment only four companies are partnered with the American Express scheme, which is available in the US.

Amazon is selling its Kindle Fire HD using the system and is joined by Sony, Xbox and bracelet designer Donna Karan.

Twitter itself will not share in revenues from transactions made through the system but could benefit from increased advertising as merchants display more ‘promoted tweets’ to use the mechanism, the FT suggests.

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Tags: Twitter, Digital, Retail, e-tailer, American Express

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