Miles Leonard, president Parlophone and Virgin A&R Labels commented: "Dotty has a great sense of flow and lyrically stands in her own space - she's a refreshing addition to this genre of music and a real star for the future."
Born and raised in South London, Amplify Dot was never far from a microphone. Her influences range from Salt n Pepa, Bob Marley and Jimi Hendrix to The Carpenters and Barrington Levy.
A.Dot, as she is often known as, recalls: "I will never forget begging my mum to let me rap on our answering machine. She gave in eventually. I'm pretty sure people would phone our house just to hear it!"
Her first stage experience came with an impromptu appearance at Missy Elliot's Brixton Academy concert in 2001, where aged 14, A.Dot climbed on stage when Missy asked if anybody in the audience could rap - and blew the crowd away with her bravery and bravado.
Missy later spoke to A.Dot and predicted "One day you're going to be big!"
Amplify Dot has been honing her craft for almost a decade. She was introduced to many on Game Over Female Takeover track, released her debut mixtape Born Ready, and most recently, the EP Short Back & Sides which charted independently on the iTunes Hip Hop Charts.
Pictured above is her new team: Alex Sayers -junior product manager (Virgin Records), Darius Malik (Amplify Dot manager), Nick Burgess - VP A&R (Virgin Records), Vic Sindermann - senior director, TV Promotions (EMI Music UK), Shin Beatz (producer), Stuart Freeman - head of online publicity (EMI Artist Publicity), Amplify Dot, Dave Rajan - Radio promotions manager (EMI Music UK), Miles Leonard - president (Parlophone & Virgin A&R labels), Ben Haskey - legal and business affairs manager (EMI Music UK), Laura Mantin - Clintons lawyers, Matthew Rumbold - A&R Manager (Virgin Records), Afryea Ama - marketing assistant (Virgin Records)