Apple gets patent for ad skipping technology

RHIAN JONES

Apple was granted a new US Patent yesterday for technology that would allows iPhone/iPad/iPod users to 'skip' unwanted content such as adverts during radio broadcasts.

Using the potential tech described in the patent, a device would allow users listening to content from a radio station or “non-radio media or content sources” to skip past the sections they aren’t interested in, filling the gap with local, on-board media instead.

It will work out what listeners like and don’t like by creating ...

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