Award-winning Ginger Wildheart Pledge campaign 'testament to commercial viability of D2F'

Tim Ingham
Award-winning Ginger Wildheart Pledge campaign 'testament to commercial viability of D2F'

Drect-to-fan platform PledgeMusic is celebrating after one of their campaigns picked up a prestigious award at this week’s Classic Rock Awards at London’s Roundhouse on Tuesday night.

Ginger Wildheart was awarded the 'Event Of The Year' award for his recent PledgeMusic campaign, which raised over £250k towards the recording and release of the former Wildhearts front man’s triple album 555%, which was available exclusively via the platform.

The album was named after the fact that Ginger hit the original target within six hours and went on to exceed it by over 555%.

Ginger, who received the award from former Guns N’ Roses bassist Duff McKagan, beat off stiff competition from Black Sabbath and Status Quo who both announced original line-up tours in 2012.

Malcolm Dunbar, Managing Director of PledgeMusic said, “It is fantastic for Ginger’s campaign to be recognized and voted for by the readers of Classic Rock magazine. What his PledgeMusic campaign achieved, with the help of his loyal fans, was truly remarkable and testament to the commercial viability of a great direct to fan relationship.”

The winners of the Orange Amplification Classic Rock Roll Of Honour Awards 2012 can be found below:

The Living Legend Award (Sponsored by Orange Amplification): ZZ Top
Event Of The Year (Sponsored by Roadrunner): Ginger Raises £250k (Pledge)
Breakthrough Act Of The Year (sponsored by Olympus): Rival Sons
The Musicians’ Union Maestro Award: Phil Manzanera
Tommy Vance Inspiration Award (Sponsored by Lewis Leathers): Jon Lord
Classic Songwriter Award (Sponsored by Sennheiser): Russ Ballard
Outstanding Contribution (sponsored by Monitor Audio): The Damned
Classic Album Award (sponsored by Eagle Rock): Status Quo ‘Live!’
V.I.P. Award (sponsored by currencies.co.uk): Tony Smith
Metal Guru Award (sponsored by Mascot Label Group): Anthrax
Best New Band (sponsored by Kraken): Tracer
Album Of The Year: Rush ‘Clockwork Angels’
Reissue Of The Year (sponsored by Alchemy): Pink Floyd’s ‘Immersion’
Film/DVD Award: Pink Floyd ‘The Story Of Wish You Were Here’
Band Of The Year (sponsored by Live Nation): Rush
Spirit Of Prog Award (sponsored by USM / UMC): Family
Showman Of The Year (sponsored by Rimowa): Nikki Sixx
Comeback Award (Sponsored by Jeffery West): Lynyrd Skynyrd


Tags: Pledge Music

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