That's according to senior vice-president of BMG Chrysalis Alexi Cory-Smith who has spoken following the deal saying that many acts want more control over the business strategies that come into play once the creative process has come to a close.

While a traditional record deal will usually comprise a cash advance and a small royalty with all marketing controlled by the record label, the BMG masters model is based on band and company jointly agreeing a budget and working together ...