That's according to senior vice-president of BMG Chrysalis Alexi Cory-Smith who has spoken following the deal saying that many acts want more control over the business strategies that come into play once the creative process has come to a close.
While a traditional record deal will usually comprise a cash advance and a small royalty with all marketing controlled by the record label, the BMG masters model is based on band and company jointly agreeing a budget and working together to manage costs and then paying the artist a much larger royalty.
Cory-Smith said, "Artists are increasingly demanding a say in the way their music is sold. They want transparency and an alternative to the old-style record deal. That is what the BMG masters deal is about."
Dexys manager Tim Vigon added: "When you're talking about one of the most legendary artists the UK has ever produced, it's important to be able to hand-pick a team that has the necessary clout and passion.
"The BMG model has given us that freedom. BMG are very committed and we have worked out every detail of this release together. It's a team effort and feels very exciting."