The BPI has become the first organisation in the world to remove more than a million links from Google in a single week.
The milestone was hit between 18–25 March 2013 with the UK trade body sending the search giant DMCA notices for a total of 1,000,305 illegal search links.
The news comes only 18 months after the BPI search de-listing programme began and follows it passing more than 10 million illegal search result removals from Google on February 20, 2013.
“Music fans should be able to have confidence that the music they find through search is legal,” said BPI chief executive Geoff Taylor. “That’s why we’re rapidly expanding our initiative to remove illegal links, boosting legal services in the search rankings and making it more likely artists will get paid for their work.
“We welcome Google's cooperation in removing bad links, but we want them to go further and demote sites that run businesses built on illegal mp3s. They have the information to do that from the millions of notices we send, and they promised last year to do it. We want to build a thriving digital music scene with Google as a key partner. But consumers and music creators need to be able to trust that Google supports legal music sites.”
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