The BPI’s Geoff Taylor has questioned Google's music strategy, saying that the search engine's music policy - including the launch of its legal platform Google Play - "doesn't make sense" if the firm continues to allow copyright-infringing URLs to appear prominently via its search engine.
The chief executive said: "We don't think it makes any sense for them to be doing something which does support artists and then, on the other hand, undermine artists by referring consumers to illegal sites."
Sami Valkonen, head of international licensing for Google Play, said the two services have nothing to do with each other: "The way that our search engine works is a completely separate algorithm from anything we do on Google Play. Our search algorithm is a very complex beast and how it works, I have no clue."
Google said it was changing the way it prioritised search results in August, by pushing sites that prove to infringe copyright to the bottom rankings in its search results.
The department for culture, media and sport (DCMS) said last week it is to review the search engines promise - raising the prospect of fresh legislation that would force Google to downgrade the pirated material.