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BPI stats: Pop accounts for more than a third of 2012 UK sales

Tim Ingham
BPI stats: Pop accounts for more than a third of 2012 UK sales

Pop music took a 38.5% share of the singles market in 2012 - its highest percentage for a decade.

According to new BPI figures based on Official Charts Company data (see below), the genre also accounted for more than a third of UK album sales in the year, led by Emeli Sande's Our Version of Events.

The dominance of pop was even stronger in the singles market, where its share rose to the highest level since 2002.

BPI Chief Executive Geoff Taylor said, “British music fans’ love affair with pop music continued in 2012, fuelled by a strong album releases from home-grown talent. But there is good news for rock fans too, with the genre fighting back to its strongest performance since 2008.

“In the singles market, Pop grabbed its biggest share for ten years. The great range of digital music services in the UK, integrated into many mobile devices, is making it easy for younger music fans to get into buying music.”

Official Charts Company Managing Director Martin Talbot said, “It is apt that, in the year that we celebrated 60 years of the Official Singles Chart, Pop music remained as robust as ever in 2012 – through the likes of Emeli Sandé, Carly Rae Jepsen, Adele, One Direction, Olly Murs and Lana Del Rey, among others.  

“But, with many commentators predicting that guitar music will return over the next couple of years, it is also notable that rock music in its broadest sense also rebounded with Coldplay, Mumford & Sons and Gotye enjoying very successful years in their own right.  Green shoots which are destined to grow over the coming months, perhaps.”

ALBUMS

Pop

Headed by Emeli Sandé’s Our Version Of Events, Pop claimed a 33.5% slice of the albums market in 2012 – the genre’s second biggest share since 1999 and almost even with 2011’s tally of 33.6%.  With British artists leading the fray, Pop chart-toppers in 2012 included Adele’s 21, Ed Sheeran’s +, Lana Del Rey’s Born To Die, One Direction’s Up All Night and Olly Murs’ Right Place Right Time.

Rock

Mumford & Sons’ Babel and Coldplay’s Mylo Xyloto helped Rock improve its share of album sales in 2012 to 31.3%, up from 29.4% in 2011.  Although some way off the genre’s share high of 41.5% in 2006, The Killers’ Battle Born, Ben Howard’s Every Kingdom, Muse’s The 2nd Law and Florence + The Machine’s Ceremonials helped revive Rock’s fortune.

Easy Listening

MOR / Easy Listening replaced R&B as the biggest albums genre outside the top two in 2012 with a 7.6% market share driven by the festive duo of Michael Bublé’s Christmas and Rod Stewart’s Merry Christmas Baby.

Dance & R&B

Calvin Harris’ 18 Months and David Guetta’s Nothing But The Beat led the charge in the Dance market, helping the genre to a 6.3% share, its best for three years.  Despite the genre-topping Unapologetic by Rihanna – and three of her albums making the year-end top 100 - it wasn’t a vintage year for R&B which saw its share fall to 7.2% from 10.1% in 2011, its lowest tally since 1998.

Classical

Classical, Hip Hop and Reggae all made gains in 2012.  Big sellers including Andre Rieu’s Magic Of The Movies and Andrea Bocelli’s Opera helped Classical claim a four-year share high in 2012 of 3.7%.  Hip Hop saw its fortunes revived slightly after a big drop in 2011 thanks to Nicki Minaj’s Pink Friday:  Roman Reloaded, Rizzle Kicks’ Stereo Typical and Jay-Z & Kanye West’s Watch The Throne.  Reggae’s share reached 1% for the first time since 2005 thanks largely to the success of the compilation Now That’s What I Call Reggae.

SINGLES

Pop

Pop ruled again with a 38.5% slice of the singles market in 2012, the biggest proportion since 2002’s Pop Idol-driven 51.8% share - consolidating Pop’s position as the dominant singles genre for a fourth successive year.  Big pop sellers including Carly Rae Jepsen’s Call Me Maybe, James Arthur’s Impossible, Psy’s ubiquitous Gangnam Style and Jessie J’s Domino ultimately helped Pop come out clearly on top.

Rock

Despite pop’s dominance, the biggest-selling single of 2012 was a Rock track, Somebody That I Used To Know by Gotye ft Kimbra, with other big-hitting tracks including Fun ft Janelle Monae’s We Are Young pumping Rock’s share to 20.0% overall.

Dance

Dance’s share remained steady at 13.8% with David Guetta’s Titanium the fourth biggest selling single of the year.  Nicki Minaj’s Starships and Flo Rida ft Sia’s Wild Ones helped Hip Hop record an improved share of 10.7% in 2012.  By contrast, R&B’s share of the singles market dropped significantly from 17.2% to 12.3% last year.  Reggae’s share improved to an impressive 0.9% thanks largely to Sean Paul’s No.2 hit She Doesn’t Mind.

2012 TOP SELLING ALBUMS BY GENRE

Pop

Emeli Sandé

Our Version Of Events

Rock

Mumford & Sons

Babel

MOR / Easy Listening

Michael Bublé

Christmas

R&B

Rihanna

Unapologetic

Dance

Calvin Harris

18 Months

Classical

Andre Rieu

Magic Of The Movies

Hip Hop

Nicki Minaj

Pink Friday: Roman Reloaded

Country

Lady Antebellum

Need You Now

Folk

The Civil Wars

Barton Hollow

Jazz

Michael Bublé

Sings Totally Blonde

Reggae

Various Artists

Now That’s What I Call Reggae

Blues

Jools Holland

The Golden Age Of Swing

 

2012 TOP SELLING SINGLES BY GENRE

Pop

Carly Rae Jepsen

Call Me Maybe

Rock

Gotye ft Kimbra

Somebody That I Used To Know

Dance

David Guetta ft Sia

Titanium

R&B

Rihanna

Diamonds

Hip Hop

Nicki Minaj

Starships

MOR / Easy Listening

Gary Barlow And The Commonwealth Band

Sing

 

2012 ALBUMS SALES BY TYPE OF MUSIC (% UNITS)

 

GENRE

2008

2009

2010

2011

2012

Pop

25.3%

29.0%

30.9%

33.6%

33.5%

Rock

35.7%

31.0%

31.2%

29.4%

31.3%

MOR/Easy Listening

7.2%

8.2%

7.5%

7.9%

7.6%

R&B

10.5%

9.6%

10.4%

10.1%

7.2%

Dance

7.9%

7.3%

5.8%

4.9%

6.3%

Classical

3.7%

3.2%

3.5%

3.3%

3.7%

Hip Hop

2.2%

4.3%

4.2%

3.4%

3.5%

Country

1.8%

1.6%

1.4%

1.6%

1.5%

Folk

1.2%

1.4%

1.3%

1.6%

1.4%

Jazz

1.7%

1.5%

1.6%

1.5%

1.3%

Reggae

0.8%

0.9%

0.6%

0.7%

1.0%

Blues

0.5%

0.7%

0.6%

0.9%

0.9%

Children’s Audio

0.5%

0.4%

0.4%

0.4%

0.4%

World

0.5%

0.4%

0.4%

0.3%

0.3%

Spoken Word

0.2%

0.3%

0.1%

0.1%

0.1%

New Age

0.3%

0.2%

0.1%

0.1%

0.1%

BPI based on Official Charts Company data

 

2012 SINGLES SALES BY TYPE OF MUSIC (% UNITS)

 

GENRE

2008

2009

2010

2011

2012

Pop

28.1%

33.5%

38.3%

36.0%

38.5%

Rock

31.2%

24.5%

17.2%

18.0%

20.0%

Dance

13.2%

12.7%

12.6%

13.8%

13.8%

R&B

18.3%

18.9%

18.0%

17.2%

12.3%

Hip Hop

7.7%

8.8%

12.2%

10.2%

10.7%

MOR/Easy Listening

0.5%

0.7%

0.8%

1.4%

1.5%

Classical

0.0%

0.1%

0.1%

1.2%

0.9%

Reggae

0.2%

0.2%

0.3%

0.6%

0.9%

Country

0.3%

0.3%

0.2%

0.5%

0.5%

Folk

0.2%

0.1%

0.1%

0.6%

0.4%

Jazz

0.3%

0.3%

0.2%

0.3%

0.2%

BPI based on Official Charts Company data

 

HOW THE GENRE SHARES ARE CALCULATED

 

The sales by type of music analysis on these pages is based upon retail sales across all formats on any titles allocated a genre on the Official Charts Company database – some repercentaging is undertaken to discount any ungenred titles. The analysis covers thousands of titles, and on albums includes both artist and compilation albums.

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Tags: bpi, emeli sande

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