Brand power: 93% of millennials back names that sponsor live music

Coral Williamson

Millennials (that's 18-34-year-olds) are more like to recommend brands who sponsor music events.

That's according to a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live, who surveyed 1,048 people (75% of whom were aged 18-34). 

93% of millennials said they like brands who sponsor live music events, while four fifths claimed branded gigs and festivals were the best way to engage with them. 

Millennials who went to at least one live music event (gig or ...

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