The Brit Awards will return to London’s O2 Arena on Wednesday, February 20, 2013 with James Corden as host and the ceremony’s famous trophy being given a makeover by Damien Hirst.
For the first time, a full-time Brits Digital Committee has been appointed to ensure the digital campaign is as strong as possible, chaired by Universal Music UK digital director Paul Smernicki.
The committee aims to ‘allow the audience at home to enjoy a truly interactive experience’.
Last year saw over a million tweets on the day of the Awards, with 58% of those occurring during the ceremony.
Organisers say that fans will be able to see more exclusive content than ever before from every aspect of the Awards across the official website and Brits social network sites.
James Corden’s return as host for the third consecutive year – and his fourth time in total – in 2013 means the TV personality will match Chris Evans’ record.
Damien Hirst becomes the third British creative to put his stamp on the Brits trophy. The ‘blank canvas’ was given its inaugural makeover by designer Vivienne Westwood in 2011, whilst last year’s trophy was designed by legendary pop artist Sir Peter Blake.
“We are delighted that Damien will become the third extraordinary creative Briton to reimagine the BRIT statue,” said Brits chairman David Joseph.
“He is truly one of the most important British artists ever and his unique vision will make winning a 2013 BRIT an even more special proposition.”
Artists now represent the largest percentage of the Brits Voting Academy since their addition in 2011, adding a peer-to-peer aspect for the artists winning Awards. The full Voting Academy is made up of a cross-section of invited members from every level of the UK music industry.
The Brit Awards 2013 nominations will be launched at an exclusive media event at The Savoy in London on January 10.
The event will be hosted by Radio 1’s Nick Grimshaw. Highlights from the nominations launch will be broadcast on the official Brits YouTube channel immedietely after the show.
Meanwhile, UMTV will once again release the official Brit Awards album in 2013.
Haydn Williams, general manager of UMTV said: “This year has been an incredible year of music from all genres, and our album will reflect this diversity and quality.”
A full list of 2013 Brit Awards categories will be announced in the coming weeks.
The 2012 Brits drew the event’s highest-ever TV viewing figures since 2005, peaking at 7.8 million on ITV.
The two biggest winners on the night, Adele and Ed Sheeran, both saw their albums return to the Top Three, while albums from winners Emeli Sandé, Lana Del Rey and Coldplay all returned to the Top 10. Blur’s Best Of re-entered the charts at No.22, more than a decade after its original release in 2000.