Christmas Album Chart analysis: Buble dominates with 317k weekly sales

Christmas Album Chart analysis: Buble dominates with 317k weekly sales

The album sold 317,114 copies last week - the highest by any album in any week of 2011 - to bring its overall tally to 1,272,744 in just nine weeks. It became Buble's second million seller on Monday 19th, its 57th day on release, joining his last studio album, Crazy Love. The latter disc, incidentally, has been in the Top 75 every week since its release 114 weeks ago. Climbing 23-22 this week, it achieves its highest chart placing for 32 weeks, with sales of 38,652 lifting its career tally to 2,828,483. In the past month it first passed The Scissor Sisters' self-titled debut and Lady GaGa's The Fame to become the biggest selling album of the 21st century by an act from overseas, then leapfrogged over Keane's Hopes & Fears and Coldplay's A Rush Of Blood To The Head to move into ninth place in the overall 21st century rankings.

Returning to Christmas, the latest Buble album recorded the 19th biggest weekly sale of the 21st century last week and - since the 18 above it were all by albums by British acts - the highest by a foreigner, narrowly beating the 314,553 copies that Eminem's compilation Curtain Call: The Hits sold six years ago to the week. It also recorded the highest weekly sale for a Christmas album to date.

In a week of high sales but little chart movement, Amy Winehouse's Lioness; Hidden Treasures holds at number two (216,868 sales); Olly Murs' In Case You Didn't Know bounces 4-3 (164,860 sales) Coldplay's Xylo Myloto slips 3-4 (163,061 sales);; and Rihanna's Talk That Talk repeats at number five (143,158 sales). It is the highest weekly sale yet for the Winehouse and Murs albums, which increase their cumulative tallies to 597,719 and 557,183, respectively.

ITV's screening of Westlife: For The Last Time gave a boost to the veteran and soon to be extinct Irish band's Greatest Hits set, which jumps 9-8 (115,677 sales).

The year's biggest selling album, Adele's 21 took advantage of the rarified sales that always attend the festive season, on its 48th straight week in the Top 10, with sales of 129,310, while holding at number six. That's its highest weekly tally for 38 weeks, and lift its overall sales to a staggering 3,736,513.

Never out of the Top 15 since its release, Bruno Mars' debut album Doo-Wops & Hooligans remains at number 11, with sales of 69,180 copies- its highest since it entered at number one in January on sales of 86,213 copies - raising its 2011 tally to 1,170,364. It nevertheless slips 3-4 in the year-to-date rankings, trailing Adele's 21 (see above) and 19, which moves 38-35, with sales of 23,497 in the week, 1,203,074 in the year and 1,933,344 in its career - and Michael Buble's Christmas (See above), which jumps 4-2.

The top nine artist albums all sold more than 100,000 copies last week (those not yet mentioned: are: Rebecca Ferguson's Heaven,, which holds at number seven on sales of 122,664, and Ed Sheeran;s +, down 8-9, on sales of 101,626) - and so did Now That's What I Call Music! 80, which enjoys another easy victory atop the compilation chart, where its fifth straight week at the summit comes with sales of 190,030 copies - nearly three times as many copies as the 66,248 copies that Now That's What I Call Christmas sold in runners-up position. Now! 80's continued strength lifts its five week tally to 1,069,030, making it the first compilation to sell a million copies this year.

Overall album sales were up 9.09% week-on-week to a new 2011 high of 6,026,781. That is 5.46% above same week 2010 sales of 5,714,505, ending a run of 26 weeks in a row that weekly sales have failed to match the equivalent 2010 tally.


Tags: This article has no tags

Not a subscriber?

 Sign up today, registration is easy!