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Decca's Einaudi first classical artist to sell more digital than physical albums

TINA HART
Ludovico Einaudi

Classical artist Ludovico Einaudi has become the first in his genre to sell more digital than physical copies of an album.

According to the Official Charts Company, the Decca-signed act marks a classical chart milestone, achieving the feat with his current album Time Lapse, which has shifted 72% digital copies and 28% physical. As a result, it is placed at No.1 on the Classical Chart, No.24 on the Official UK Album Chart and No.11 on the Official Digital Albums Chart.

Einaudi also has 13 tracks in the Top 20 of the Official Classical Singles Chart which was established just under a year ago.

The artist's 2011 compilation Islands previously saw a 50/50 digital physical sales split and is the closest in terms of larger digital sales to what he has achieved with Time Lapse.

The Official Charts Company managing director Martin Talbot commented: “Einaudi’s impressive achievement is also a perfect illustration of the coming of age of digital classical music.

“Since we launched the Official Classical Singles Chart last spring, Ludovico Einaudi has been one of its biggest and most consistent stars – and is at Number 1 and 2 in the current Top 10.”

Dickon Stainer, president of Decca Records said: “Ludovico is a pioneer of digital transformation for classical music. He’s a trailblazer!”

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Tags: charts, Digital, releases, classical, einaudi

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