The music industry is healthier than ever, according to Lady Gaga’s manager Troy Carter – it has simply reverted to a singles market where artist apps are the future.
Speaking to the Brisbane Times, Carter said: “The way consumers interact with music is different now. It’s not an albums business anymore, it’s a singles business and the industry has gone through that before.”
He went on to outline his belief that the increase of free content would ultimately destroy piracy altogether: “If you can get something for absolutely free [instead of] stealing it, and the quality of free is actually better than the quality of stealing, the choice becomes easy.”
Lady Gaga herself has a giant social presence – with 30.9 million followers on Twitter alone – which she uses as a channel to distribute free content including songs.
Gaga’s next album Artpop will be launched through a paid-for app bringing added-value to the consumer with extra songs, film content and more.
"I think the idea of having an application is the future," said Carter.