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Gaga manager: 'Music is a singles market again - and healthier than ever'

Tom Pakinkis
Lady Gaga

The music industry is healthier than ever, according to Lady Gaga’s manager Troy Carter – it has simply reverted to a singles market where artist apps are the future.

Speaking to the Brisbane Times, Carter said: “The way consumers interact with music is different now. It’s not an albums business anymore, it’s a singles business and the industry has gone through that before.” 

He went on to outline his belief that the increase of free content would ultimately destroy piracy altogether: “If you can get something for absolutely free [instead of] stealing it, and the quality of free is actually better than the quality of stealing, the choice becomes easy.” 

Lady Gaga herself has a giant social presence – with 30.9 million followers on Twitter alone – which she uses as a channel to distribute free content including songs.

Gaga’s next album Artpop will be launched through a paid-for app bringing added-value to the consumer with extra songs, film content and more. 

"I think the idea of having an application is the future," said Carter.

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Tags: Lady Gaga, album, App

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