Baggs has previously worked for Top Of The Pops magazine, Popjustice, Channel4.com/music, as well as writing sections for Attitude, The London Paper, Now and Yahoo.
Before being scouted by Gigwises's publishing seniors - Giant Digital - Baggs was managing all online content and social media for the Brit Awards 2012.
Andrew Day, Giant Digital COO, said: "We had a lot of very high calibre applicants for this position. Michael impressed us greatly with his vast array of experience in online content management, superb journalism and possessed all the key traits essential for the Gigwise Editor position."
Baggs added: "I'm thrilled to be joining Gigwise as Editor and to be working on one of the UK's most established and respected music websites. I look forward to helping steering the site to the forefront of of online music content in the UK, developing the excellent written and video content that the site already produces and embracing social networking to reach a new generation of Gigwise readers."