The .music generic Top Level Domain (gLTD) is one of the most highly sought-after URL extensions, receiving multiple applicants, and it's likely to trigger an auction process.

Owning the extension would mean artists, labels and other players able to replace the .com or .co.uk of their web address with something more relevant and potentially more secure.

Google has also applied for 101 names including dozens of the gTLD name string, such as .google and .youtube, .boo, .dad and .new. Amazon ...