Google streaming could provide 'biggest route to legal music consumption'
A Google streaming service could provide the music industry with ‘the biggest funnel it can have’ in terms of migrating internet users to legal consumption.
That’s according to Universal Music’s global head of Digital Francis Keeling who said at the IFPI’s Digital Music Report briefing yesterday, that the massive user base already present across Google’s search engine and YouTube video platform equaled a great opportunity for the industry.
“We talk about subscription and the need to have a funnel,” he ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
