As the long-awaited announcement of Apple’s iRadio draws near, the co-founder and CEO of streaming radio platform Bloom.fm has moved to temper expectations saying that the new service is unlikely to offer anything new.

Oleg Fomenko suggests that iRadio will be more about maintaining iTunes’ download volumes rather than revolutionising the streaming content marketplace, which he says is not at the heart of Apple’s proposition.

“This is all about selling more downloads and more devices, which is perfectly fine but ...