Kendrick Lamar breaks global streaming record
Kendrick Lamar's new album has broken global streaming records on Spotify since its release earlier this week.
To Pimp A Butterfly, the third album from the rapper, was streamed more than 9.6 million times on its first day of availability: Monday, March 16. The total sets a new record for most streams in a single day worldwide.
The previous record-holder was Michael Bublé's Christmas, which was streamed 9.5m times on Christmas Eve, 2014.
The LP, released via Interscope/Aftermath, was originally ...
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