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Last.fm launches partnership with Musicmetric for artist analytics

Last.fm launches partnership with Musicmetric for artist analytics

Launched at SXSW, the integration is a free tool for artists to track their online popularity and fan trends across social media platforms and the internet.

Last.fm Music Manager users will have free access to an extended version of Musicmetric's standard artist dashboard feature set. Through the dashboard, artists will be able to see how their music is generating buzz, what social activity is spurring conversation and what sites and services are driving the fan growth.

Within Music Manager, artists will be able to track fans, plays and views across a number of online music and social platforms, including Last.fm, Soundcloud, Twitter and more, and integrate third party analytics from Google Analytics and Facebook Insights.

New data sources will be added in the coming weeks, including YouTube Insight, and artists will soon have the option to upgrade to Musicmetric's Premium version of the artist dashboard for $5.99 a month.

Gregory Mead, CEO of Musicmetric, said: "This integration is our first step into opening access for emerging artists to the kind of analytics previously only available to major companies. Having an idea of where fans are engaging with music by an artist, and where they can grow their level of visibility both online and offline is so essential to new or unsigned bands trying to cut through the noise today."

In addition to the new analytics dashboard, Last.fm's Music Manager continues to serve as a hub for artists to upload tracks to Last.fm, access data on who is listening to their music, manage their profile and offer free track downloads.

Since it launched in 2006, there have been over 500,000 artists who have created Music Manager accounts to reach their fans on Last.fm. Music Manager has grown by 25 percent each year, with independent bands adding their music to the platform directly. These tracks are played on Last.fm's personalised radio stations and power its Discover platform for independent artists.

Through Music Manager, artists can also offer free Mp3 promotional downloads on Last.fm or on sister site Mp3.com. Artists who want to create a campaign around specific song may also purchase and manage Last.fm Powerplay promotions, which enable them to insert their new track into Last.fm's personalised radio streams to reach new fans.

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