Liam Gallagher has given his opinion on the upper echelons of the 2012 music industry - and it ain't exactly a glowing review.
The Beady Eye frontman's clothing label, Pretty Green, reportedly turned over £4 million in its first year of trading after launching in late 2009.
Pretty Green boasts 11 stores in the UK, and is now branching out internationally into Japan and other territories.
According to a new interview in The Telegraph, Gallagher acknowledges that, with piracy decimating album sales in the past decade, it's just as well he diversified the sources of his personal income.
"No one's making money out of records so it has been a good move," he said. "But it wasn't a planned move, it just happened."
So does that mean he's more of a fashion mogul than a rock star these days? The ex-Oasis man says not. Quite forcefully, in fact.
"I don't want to get caught up in it... I'm not hostile, but 90 per cent of the music business is run by idiots and I'll guess it's the same for fashion, know what I mean?
He continues: ""I haven't got a favourite brand, I haven't got a favourite designer. I like what I like. I spend a lot of money on clothes so I know my shit. In fact, I probably spend more on clothes than 90 per cent of these fashion people because they get it all for nowt."
The album sales may have waned, but the insults haven't. In the same interview, Gallagher describes Wayne Rooney - and his new artificially enhanced barney - as looking like "a balloon with Weetabix crushed on top".