LISNR technology piloted at The Who's Wembley concert

James Hanley

Energy brand SSE has pioneered a European first by introducing LISNR technology to The SSE Arena, Wembley.  

LISNR, winner of Gold Cannes for innovation in 2015, uses sound to transmit data and content to consumers. When LISNR’s ‘smart tones’ are emitted during live events the ultrasonic signals trigger mobile devices, which then deliver relevant, hyper-targeted messages based on the users location and activity.

The technology, which has been used in the US by NFL teams, was introduced at SSE presents…The Who ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...