Live Nation Entertainment has expanded operations into Russia and the Ukraine - a territory with a combined population of over 200 million.
Tim McWilliams, currently VP of European Tour Operations for Live Nation Global Touring, has been named Managing Director, Live Nation Russia and Ukraine, which will be opening an office in Moscow soon.
“Establishing an office in Russia is the next step in our global expansion,” said Michael Rapino, CEO of Live Nation Entertainment. “Russia and nearby markets have become an important part of our global tours in recent years, and by establishing a local presence we can rapidly scale our concerts for over 200 million fans.”
Alan Ridgeway, Live Nation President of International & Emerging Markets, said: “Due to the volume of live events that are already taking place in Russia and the Ukraine and the enormous growth potential, we wanted to establish a team to focus specifically on Live Nation’s interests in the region. Tim has gained a wealth of knowledge from working with our Global Touring team, and not only has he worked producing high profile events around the world, but his extensive experience in Russia and the Ukraine makes him a perfect fit to direct Live Nation’s business in the region.”
Tim McWilliams, Managing Director, Live Nation Russia and Ukraine said: “Russia and the Ukraine are markets that deserve our attention and focus. We have learned this through our experiences over the years with artists such as Madonna, Lady Gaga, U2, Shakira and many others. We currently have a solid pipeline of business that goes through the region and this move will only strengthen our position. I am looking forward to working with both our existing and new partners as we develop and expand the company’s presence in the region.”
Recent events promoted by Live Nation in Russia include Sting (Krasnodar November 23 and Rostov-on-Don November 24) and Lady Gaga (St Petersburg December 9 and Moscow December 12).