Hard Rock Calling might be no more in London, but Live Nation hasn't given up on the brand.
The live promotion giant has told Music Week it has started a search for a new commercial partner for London 'Calling' events, after splitting with former sponsor Hard Rock International.
Hard Rock International announced this afternoon that it had scrapped any plans to stage its Hard Rock Calling festival in London in 2014.
A Live Nation spokesperson told MW: "“Live Nation Entertainment notes today’s announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014.
“Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful ‘Calling’ franchise.
"After six years of rising ticket sales for ‘Hard Rock Calling’, Live Nation intends to build on this popular rock-festival event.
“Further details about venues and timings for 2014 events will be made in due course.”
A series of one-day summer festivals, Hard Rock Calling ran for six years in the Capital.
It was most associated with Hyde Park, where it hosted headline artists including Paul McCartney, Bruce Springsteen, The Who, Bon Jovi and Neil Young.
This summer, Live Nation moved the festival to the Olympic Queen Elizabeth Park. Its two-date June line-up included shows from Kasabian, Miles Kane and Bruce Springsteen.