The Masque, a live music venue in Liverpool, is to be revamped and taken over by MAMA Group.
A statement on promoter Chibuku Shake Shake’s Facebook page revealed the new deal “following a long 12 months since the demise of the previous operating company” who claimed the club was no longer financially viable.
Fellow promoter Circus is also part of the arrangement that will see the partnership with MAMA Group commence on December 9 and will begin with rumoured seven-figure renovation works as it takes over the venue’s long-term lease.
Chibuku promoter and now-head of Talent at MAMA Group, Richard McGinnis said: “We have worked tirelessly every day since The Masque closed to bring the right deal to the table and make the venue everything it should have been. We are hitting our 13th year in The Masque next year, and finally we will be able to bring together all the great promoters in the city in a venue which Liverpool will be proud of.”
He went on to explain that the promoters had worked with MAMA in various forms over the last decade and that their success in transforming the Manchester Ritz was “the trigger” for striking the partnership. He added: “Liverpool for too long has been second best for touring live acts and right now needs a venue of merit for local bands to aspire to play in. We are going to create that venue.
“We have had a few close calls and a few false starts in getting this deal across the line, so I'm over the moon finally we can announce it to everyone. We need to take time to thank Tony Mutch and Tony Rothwell, the freeholders for their incredible patience, vision and support over the last year. Without them the city would have lost this incredible space."
A celebration of the new deal will be held on December 8 as Chibuku holds an event with Chase and Status at the venue.
Source: Liverpool Echo