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MAMA Group acquires 50% of All Tomorrow's Parties

Tina Hart
Mama group

MAMA Group has bought a 50% shareholding in All Tomorrow’s Parties (ATP).

ATP will now assist with the talent booking for MAMA Festivals including Lovebox, Wilderness and The Great Escape, and shows across the group’s venue estate, while the two parties will work together to further develop ATP’s shows in the UK and abroad.

Speaking about the partnership, Dean James CEO of MAMA Group said: “Barry [Hogan, ATP founder] and Deborah [Kee Higgins, ATP organiser] run a fantastic business and it is a real honor for us to be working with them. ATP’s pioneering attitude and its success in the international market, combined with MAMA’s infrastructure of major festivals and venues is a dangerous combination.”

Hogan added: “We’re thrilled to be joining up with MAMA who have been supportive of us throughout the years. The ATP team is looking forward to working with Dean, Ivor and the rest of the MAMA staff to develop ATP events throughout the world.”

Elsewhere at MAMA Group, the company has appointed Rich McGinnis as head of Talent and will be responsible for booking artists for MAMA festivals and venues.

McGinnis co-founded UK nightclub brands, Chibuku ShakeShake, Circus and The Warehouse Project and Parklife festival with Sam Kandel. He will take the lead on booking Global Gathering and Lovebox with Kandel, whilst continuing to co-book Parklife and The Warehouse.

On McGinnis’ appointment James commented: “We’ve worked with Rich and Sam for two years now and we know how talented they are. Rich will add a huge amount of innovation and energy to MAMA’s estate and his arrival along with Barry and Deborah creates a bit of a Dream Team for us”.

McGinnis added: “I’m ecstatic to be taking the lead at MAMA in this new era. The confidence Dean James and James Algate had in Sam and I at Angel Music and the results we achieved together is spurring us on for more of the same.

“Creating exciting events and programming talent is our forte and moving forward with MAMA the future is looking very bright indeed."

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Tags: personnel, partnership, mama group, all tomorrow's parties, atp

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