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Matt Cardle chooses Absolute Marketing for independent release

Tom Pakinkis
Matt Cardle

Matt Cardle has teamed up with Absolute Marketing for the release of his third studio album.

The LP is set for release in October with lead single Loving You getting a world exclusive radio premiere on Ken Bruce’s BBC Radio 2 show.

The as-yet untitled album follows Cardle’s Top 10 hit LPs Letter (2011) and The Fire (2012).

Cardle has sold over two million singles and albums combined, with his debut going platinum, and has completed four sell-out UK tours in the past two years.

"We are very excited to be working with the team at Absolute on the release of Matt's forthcoming album,” said Cardle’s manager Will Talbot. 

“When considering who to partner with on the project, it was always imperative that Matt and I be able to remain fully in control of the A&R process, creative direction and ultimately the allocation of an agreed promotional and marketing budget. 

“With a shared vision, Absolute's talented team, infrastructure and vast array of key contacts will assist us in delivering the album to market, the way we want to"

Mark Dowling, Marketing Director, Absolute Marketing said, “We are very pleased to have partnered with Matt and Will for Matt’s new album.

“Matt’s fanbase is very active, growing and coupled with a great record Matt has made makes for a fantastic start. With the very strong first single with Melanie C, who we know well from her solo material we are involved in, we expect this to be Matt’s biggest album yet.”

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Tags: Absolute, matt cardle, Absolute Marketing

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