Medieval marketing: a winner for Kaiser Chiefs' return

Twenty new tracks have gone on sale on the band's website which allows fans to compile their own bespoke album. It has also engineered a social networking mechanism that will allow fans to make money through distributing tracks online.

Fans are able to listen to 60 second clips of each song and choose 10 tracks for £7.50, select artwork from a choice of 20 covers and list tracks in whatever order they wish to create their own album.

Purchasers are ...

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