Medieval marketing: a winner for Kaiser Chiefs' return

Twenty new tracks have gone on sale on the band's website which allows fans to compile their own bespoke album. It has also engineered a social networking mechanism that will allow fans to make money through distributing tracks online.

Fans are able to listen to 60 second clips of each song and choose 10 tracks for £7.50, select artwork from a choice of 20 covers and list tracks in whatever order they wish to create their own album.

Purchasers are ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...