One Direction's Midnight Memories is set to become the first artist album this year to open with 200,000 sales having this week already shifted 187,660 copies.
The group's third Syco album accumulated that total up to the end of business on Thursday, according to Official Charts Company statistics, making it the fastest-selling artist title of 2013 with two days of trading still to go. The previous record holder, Columbia act Daft Punk's Random Access Memories, shifted 165,091 week one in May.
Midnight Memories has also already surpassed the week-one sales of One Direction's previous two albums with debut Up All Night having started with 138,631 sales in 2001 and Take Me Home managing 155,316 first-week sales last year.
The album is currently more than 100,000 ahead of its closest rival, Gary Barlow's new Polydor set Since I Saw You Last, which is on track to debut at No 2 this coming Sunday. In the week so far his erstwhile Take That colleague Robbie Williams is down 1-3 with the Island-issued Swing Both Ways, Epic's Olly Murs rockets 96-4 following the release of an expanded version of Right Place Right Time and Boyzone's first Rhino offering BZ 20 is new at 5.
Calvin Harris is heading for another No 1 on the singles chart with the Columbia track Under Control with Alesso and Hurts leading the midweeks by around 16,000 sales as Gary Barlow's Polydor-issued Let Me Go climbs 3-2. One Direction's Syco single Story Of My Life is up 10-3, McFly are new at 4 with Love Is On The Radio on their Super label and Parlophone's Lily Allen drops 1-5 with Somewhere Only We Know.
The full midweek singles and albums charts are on musicweek.com.