Mixcloud, a platform allowing DJs to promote their material online, was launched in beta in March 2009. Since then 100,000 different DJs have uploaded material to the site. Some 90% of its audience is aged 18-34, with 70% of them male.
Due to licensing issues, the site is currently streaming-only but Mixcloud co-founder Nikhil Shah said it was nevertheless having an effect in stopping illegal downloading.
"Not offering downloads has been a challenge for us in terms of persuading the ...
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