The new-look Brits at The O2 arena, in particular, demonstrated the potential power of the big event. Led by Universal UK chairman and CEO David Joseph, the focus on artists and performance paid off spectacularly for Adele, who yesterday (Sunday) secured a chart double on the back of her performance of Someone Like You.

The song, taken from her second album 21, climbed from number 47 to number one in the singles charts, selling 111,739. And Joseph said the changes ...