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The state of music piracy: in-depth data from new global report

Tom Pakinkis
Music Metric

Rihanna's Talk That Talk was the most-pirated album in the world in the first half of 2012, according to new data which you can read in-depth here.

Musicmetric's inaugural Digital Music Index studies the extent of illegal file-sharing across the UK and the rest of the world in the six months to end of Jun 2012.

The research covers music file-sharing patterns via BitTorrent over the six month period. finding that illegal-filesharing topped 33 million albums and 10 million singles in the UK.

Ed Sheeran was identified as the most downloaded artist across the majority of the cities sampled, although the singer has previously expressed a sense of ease over his debut album + being illegally downloaded eight times for every legitimate purchase.

The full analysis and commentary can be found here with the raw UK and global data below: 

UK

Top 20 UK cities for the first half of 2012 based on BitTorrent downloads over that period arranged per capita:

City                          Downloads over 6 month period

  1. Manchester                 1,317,012
  2. Nottingham                  598,621
  3. Southampton               480,151
  4. Liverpool                     927,535
  5. Sheffield                     748,301
  6. Leicester                    487,406
  7. Stoke-on-trent             380,872
  8. Glasgow                     1,037,934
  9. Cardiff                        348,603
  10. Leeds                         566,589
  11. Bristol                        424,790
  12. Edinburgh                   519,736
  13. Wolverhampton           257,840
  14. Derby                         195,632
  15. Reading                      190,053
  16. Bradford                     233,339
  17. Kingston upon Hull      256,479
  18. Birmingham                803,741
  19. Coventry                    198,481
  20. London                      4,565,502

The Top 20 albums downloaded in the UK in the first 6 months of 2012 by total torrent downloads during the entire first six months of 2012: 

  1. Ed Sheeran - + (Plus)
  2. Rizzle Kicks - Stereo Typical
  3. Rihanna - Talk That Talk
  4. Jessie J - Who You Are
  5. Olly Murs - In Case You Didn't Know
  6. Emeli Sandé - Our Version of Events
  7. Ben Howard - Every Kingdom
  8. Chase & Status – No More Idols
  9. Chris Brown - F.A.M.E
  10. Gotye - Making Mirrors
  11. Noel Gallagher - Noel Gallagher's High Flying Birds
  12. Drake - Take Care
  13. Adele - 21
  14. Kanye West - Watch The Throne
  15. Beyoncé - 4
  16. Snow Patrol - Fallen Empires
  17. The Script - Science & Faith
  18. James Morrison - The Awakening
  19. JLS - Jukebox
  20. Florence and The Machine - Ceremonials

Global

Table 1: Top 50 countries for total BitTorrent downloads during first half of 2012 from Jan to June, ranked by total volume 

 

Country Name

Total downloads

Approx Songs+

Country Population

1

United States

96,681,133

775,382,687

313,232,044

2

United Kingdom

43,263,582

346,973,928

62,698,362

3

Italy

33,158,943

265,934,723

61,016,804

4

Canada

23,959,924

192,158,590

34,030,586

5

Brazil

19,724,522

158,190,666

194,037,075

6

Australia

19,232,252

154,242,661

21,766,711

7

Spain

10,303,633

82,635,137

46,754,784

8

India

8,964,360

71,894,167

1,189,172,906

9

France

8,398,550

67,356,371

65,102,719

10

Philippines

8,380,208

67,209,268

101,833,938

11

Mexico

7,522,056

60,326,889

115,017,631

12

Netherlands

6,671,624

53,506,424

16,847,007

13

Portugal

5,607,910

44,975,438

10,760,305

14

Poland

5,052,277

40,519,262

38,441,588

15

Greece

4,933,478

39,566,494

10,760,136

16

Hungary

4,460,855

35,776,057

97,976,062

17

Chile

4,213,851

33,795,085

16,888,760

18

Romania

4,155,863

33,330,021

21,904,551

19

Sweden

4,083,279

32,747,898

9,088,728

20

Belgium

3,878,173

31,102,947

10,431,477

21

Ireland

3,434,737

27,546,591

4,670,976

22

Germany

3,281,449

26,317,221

81,471,834

23

Israel

2,874,749

23,055,487

7,473,052

24

Russia

2,831,255

22,706,665

138,739,892

25

Norway

2,827,508

22,676,614

4,691,849

26

Argentina

2,802,927

22,479,475

41,769,726

27

Thailand

2,640,961

21,180,507

66,720,153

28

Turkey

2,568,942

20,602,915

78,785,548

29

Algeria

2,339,244

18,760,737

34,586,184

30

Croatia

2,305,095

18,486,862

4,483,804

31

United Arab Emirates

1,986,051

15,928,129

8,264,070

32

Singapore

1,952,233

15,656,909

4,740,737

33

South Africa

1,854,976

14,876,908

49,004,031

34

Finland

1,702,397

13,653,224

5,259,250

35

Malaysia

1,660,040

13,313,521

28,728,607

36

South Korea

1,641,653

13,166,057

48,754,657

37

Saudi Arabia

1,546,147

12,400,099

26,161,703

38

Morocco

1,524,650

12,227,693

31,968,361

39

Switzerland

1,476,702

11,843,150

7,639,961

40

Slovenia

1,416,433

11,359,793

2,000,092

41

Japan

1,373,101

11,012,270

126,475,664

42

Austria

1,338,287

10,733,062

8,217,280

43

Indonesia

1,313,495

10,534,230

245,613,043

44

Serbia

1,223,308

9,810,930

7,310,555

45

Egypt

1,210,463

9,707,913

82,079,636

46

Colombia

1,197,248

9,601,929

44,725,543

47

Pakistan

1,083,145

8,686,823

187,342,721

48

China

1,048,722

8,410,750

1,336,718,015

49

New Zealand

984,079

7,892,314

4,290,347

50

Puerto Rico

846,877

6,791,954

3,989,133

 

+ ­ Song estimate based on Musicmetric data showing 78% of torrents were albums and 22$ singles and an assumption that an album contains 10 songs

Table 2: Top 20 global artist releases by BitTorrent download for first half of 2012

 

Artist

Release title

Release Type

Global Downloads

1

Rihanna

Talk That Talk

Album

1,228,313

2

Billy Van

The Cardigan

EP*

1,017,502

3

Adele

21

Album

990,046

4

Gotye

Making Mirrors

Album

903,603

5

Drake

Take Care

Mixtape

860,472

6

Jay-Z / Kanye West

Watch The Throne

Album

766,938

8

Gotye

Somebody That I Used to Know

Single

683,123

9

Kimbra

Somebody That I Used to Know

Single

683,123

10

Chris Brown

F.A.M.E

Album

662,549

11

Black Keys

El Camino

Album

649,641

12

LMFAO

Sorry For Party Rocking

Album

645,979

13

Pitbull

On The Floor

Single

632,644

14

Drake

The Motto

Single

632,340

15

Lil Wayne

The Motto

Single

632,340

16

LMFAO

Party Rock Anthem

Single

630,290

17

Ed Sheeran

"+ (Plus)"

Album

608,037

18

Jessie J

Who You Are

Album

583,169

19

Pretty Lights

Discography

Discography

561,236

20

David Guetta

Where Dem Girls At

Single

555,235

 

* This was BitTorrent.com featured content – which means this new artist Billy Van was promoted by making content available through BitTorrent without any license – making it a ‘free legal download’

Table 3: Top 60 countries ranked by total unique downloads during the first half of 2012

 

 

Worldwide

Unique downloads six months Jan - Jun ‘12

Percentage of global

1

United States

18,690,819

16.9

2

United Kingdom

9,193,593

8.3

3

Italy

8,281,086

7.5

4

Brazil

7,096,462

6.4

5

Australia

4,386,232

4.0

6

Canada

4,184,900

3.8

7

India

4,003,870

3.6

8

Spain

3,568,069

3.2

9

France

3,539,075

3.2

10

Mexico

2,287,113

2.1

11

Poland

2,064,847

1.9

12

Greece

1,852,284

1.7

13

Russia

1,771,740

1.6

14

Turkey

1,763,755

1.6

15

Portugal

1,718,844

1.6

16

Sweden

1,508,076

1.4

17

Germany

1,475,373

1.3

18

Netherlands

1,413,420

1.3

19

Chile

1,367,972

1.2

20

Belgium

1,308,089

1.2

21

Argentina

1,283,110

1.2

22

Saudi Arabia

1,121,590

1.0

23

Romania

1,111,064

1.0

24

Hungary

1,055,290

1.0

25

Philippines

1,003,416

0.9

26

Thailand

984,806

0.9

27

South Korea

932,611

0.8

28

Israel

867,354

0.8

29

Malaysia

832,647

0.8

30

Norway

808,058

0.7

31

Croatia

801,748

0.7

32

Ireland

748,910

0.7

33

Pakistan

735,284

0.7

34

China

714,208

0.6

35

South Africa

681,125

0.6

36

Finland

675,865

0.6

37

United Arab Emirates

624,319

0.6

38

Serbia

619,620

0.6

39

Algeria

573,565

0.5

40

Egypt

558,446

0.5

41

Colombia

519,842

0.5

42

Singapore

509,200

0.5

43

Japan

507,323

0.5

44

Austria

471,310

0.4

45

Switzerland

464,402

0.4

46

Ukraine

442,792

0.4

47

Morocco

421,720

0.4

48

Indonesia

413,028

0.4

49

Taiwan

382,666

0.3

50

Iran

337,761

0.3

51

Denmark

333,585

0.3

52

New Zealand

333,430

0.3

53

Vietnam

332,602

0.3

54

Slovenia

315,150

0.3

55

Peru

245,692

0.2

56

Tunisia

242,654

0.2

57

Venezuela

240,927

0.2

58

Hong Kong

232,061

0.2

59

Slovakia

205,054

0.2

60

Bulgaria

204,621

0.2

 

Total global unique downloads for first half of 2012: 110,594,560 

Population data supplied by http://www.maxmind.com/download/geoip/database/LICENSE_WC.txt

 

Table 4: Top 50 countries for total BitTorrent downloads during first half of 2012 per capita

 

 

Country Name

Total downloads

Approx Songs+

Country Populatio

1

Australia

19,232,252

154,242,661

21,766,711

2

Ireland

3,434,737

27,546,591

4,670,976

3

Slovenia

1,416,433

11,359,793

2,000,092

4

Canada

23,959,924

192,158,590

34,030,586

5

United Kingdom

43,263,582

346,973,928

62,698,362

6

Norway

2,827,508

22,676,614

4,691,849

7

Italy

33,158,943

265,934,723

61,016,804

8

Portugal

5,607,910

44,975,438

10,760,305

9

Croatia

2,305,095

18,486,862

4,483,804

10

Greece

4,933,478

39,566,494

10,760,136

11

Sweden

4,083,279

32,747,898

9,088,728

12

Singapore

1,952,233

15,656,909

4,740,737

13

Netherlands

6,671,624

53,506,424

16,847,007

14

Israel

2,874,749

23,055,487

7,473,052

15

Belgium

3,878,173

31,102,947

10,431,477

16

Finland

1,702,397

13,653,224

5,259,250

17

United States

96,681,133

775,382,687

313,232,044

18

Chile

4,213,851

33,795,085

16,888,760

19

United Arab Emirates

1,986,051

15,928,129

8,264,070

20

New Zealand

984,079

7,892,314

4,290,347

21

Spain

10,303,633

82,635,137

46,754,784

22

Puerto Rico

846,877

6,791,954

3,989,133

23

Switzerland

1,476,702

11,843,150

7,639,961

24

Romania

4,155,863

33,330,021

21,904,551

25

Serbia

1,223,308

9,810,930

7,310,555

26

Austria

1,338,287

10,733,062

8,217,280

27

Poland

5,052,277

40,519,262

38,441,588

28

France

8,398,550

67,356,371

65,102,719

29

Brazil

19,724,522

158,190,666

194,037,075

30

Philippines

8,380,208

67,209,268

101,833,938

31

Algeria

2,339,244

18,760,737

34,586,184

32

Argentina

2,802,927

22,479,475

41,769,726

33

Mexico

7,522,056

60,326,889

115,017,631

34

Saudi Arabia

1,546,147

12,400,099

26,161,703

35

Malaysia

1,660,040

13,313,521

28,728,607

36

Morocco

1,524,650

12,227,693

31,968,361

37

Hungary

4,460,855

35,776,057

97,976,062

38

Germany

3,281,449

26,317,221

81,471,834

39

Thailand

2,640,961

21,180,507

66,720,153

40

South Africa

1,854,976

14,876,908

49,004,031

41

South Korea

1,641,653

13,166,057

48,754,657

42

Turkey

2,568,942

20,602,915

78,785,548

43

Colombia

1,197,248

9,601,929

44,725,543

44

Russia

2,831,255

22,706,665

138,739,892

45

Egypt

1,210,463

9,707,913

82,079,636

46

Japan

1,373,101

11,012,270

126,475,664

47

India

8,964,360

71,894,167

1,189,172,906

48

Pakistan

1,083,145

8,686,823

187,342,721

49

Indonesia

1,313,495

10,534,230

245,613,043

50

China

1,048,722

8,410,750

1,336,718,015

 

 

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Tags: Piracy, Digital, online, Copyright Infringement, copyright

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