The venue formerly known as the Hammersmith Apollo has been unveiled with a new look and a new name - The Eventim Apollo.
The new name for the legendary live music venue follows a multi-million pound purchase and investment from owners AEG Live and CTS Eventim that has seen them recreate the venue’s iconic 1932 Art Deco design.
Eventim Apollo will open to the public on September 7 with a sold-out headline show from Selena Gomez.
As part of phase one of this refurbishment, Eventim Apollo has also undergone a huge visual transformation, overseen by award-winning architects Foster Wilson.
Phase two of Eventim Apollo’s renovation will continue for the next six-to-nine months.
In the next 12 weeks performers booked at the venue include Billy Joel, Paul Weller, Jimmy Carr, Pixies, Russell Brand, Nick Cave & The Bad Seeds, Sean Lock and Jason Manford amongst others.
Klaus-Peter Schulenberg, chief executive officer – CTS Eventim said: “With this name sponsorship, we are making a commitment to the quality of the experience that music and comedy fans will enjoy at the Eventim Apollo, and also to the quality of the ticketing services Eventim is offering to the British fans. We are here to stay. And while Eventim may not be a household name in the U.K. yet, we are determined to make it one!"
Colin Chapple, chief operating officer – AEG Live commented: “When AEG Live & CTS Eventim purchased the business twelve months ago we knew the venue needed some serious TLC. Both of our companies are synonymous with delivering a high level of customer comfort and quality in our venues and at AEG, it’s in our DNA to ensure we continually innovate and invest in our properties - keeping our venues current/up to date, and ensuring our fans needs are being met.
"I am sure when you have time to look around or indeed come back to enjoy a concert or comedy night you will appreciate we have made real improvements in this first phase to what is one of London’s premier venues.”