Billboard, Nielsen include YouTube streams in chart data

Tom Pakinkis

Billboard and Nielsen have announced the addition of YouTube video streaming data into its platforms in the US.

The move means an update to the methodology for the Billboard Hot 100 with the video site’s data now factored into the chart’s rankings.

The Hot 100 formula also includes Nielsen’s digital download track sales and physical sales, terrestrial radio airplay, on-demand audio streaming and online radio streaming and radio streaming, also tracked by Nielsen.

The Billboard chart will now incorporate all ...

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