NME magazine has undergone a redesign that will launch on Wednesday, October 9 with David Bowie on the cover (pictured, below).
The changes include a reworking of the music magazine’s content as well as a refreshing of NME.com.
Online, a number of new franchises will be introduced as well as an ‘enhancement’ of the most popular sections of the magazine and website.
A new brand aesthetic features a redesigned logo, designed for a multi-use format, a matt cover stock and a tablet-friendly print dimension.
The Radar section - which focuses on breaking bands and new music – will expand to four pages and feature contributions from columnists including Dave Sitek and Huw Stephens. The Radar section on NME.com will be playlist driven and focus on daily new music recommendations.
In association with the Official Charts Company, the relaunched NME will feature the Official Record Store Chart both in print and online.
New franchises including Soundtrack Of My Life, Anatomy Of An Album and Lost Albums will run alongside more music recommendations via an enhanced On Repeat section.
A Reviews section features analysis of records and gigs over 11 pages in the magazine, a From The Vault section delves into the archive to reprint features from NME’s 60-year history.
Listing gigs on sale that week, a Guide section will also include ‘staying in’ to highlight music radio and TV.
The redevelopment is the first significant change to the music title under editor Mike Williams – who took over from Krissi Murison in June 2012.
Williams said: “It’s vitally important that NME continues to push things forward and innovate, and this redesign does exactly that, creating a more dynamic, modern magazine that is heavy on content and depth of delivery whilst refreshing the look and feel of NME.com to ensure a superior user experience.
“The key values of all NME content is that it must be informative, timely, credible, inclusive and above all else, essential. When brought together, these factors ensure that NME is and remains the most definitive music brand in the world. NME is the past, present and future of music and this redesign reasserts that within every new development.”
Tracy Cheesman, acting publishing director, NME adds: “October and the coming months will mark the next exciting chapter in NME’s brand evolution as we unveil a series of developments to the magazine, NME.COM and a number of new strategic partnerships.
“On NME, we continually strive to make the brand, its platforms and its services more innovative, engaging and usable than ever before and these developments will firmly re-assert NME as the most definitive brand in music.
“NME talks to a global audience of over 3.4 million passionate music fans every week and it’s our mission to super-serve this audience, allowing them to access NME wherever they are. The development team have done an incredible job of re-working the magazine from top to toe and with the new, dynamic aesthetic, come a raft of new opportunities for our advertisers and partners.”
Jo Smalley is taking over from Cheesman as the new publishing director of NME and Uncut from November 4.
In September, NME.com tested out a paywall on a featured article for the first time. A Haim cover article was available for readers to view online for a one-off payment of 69p.
The gate was a beta version and, according to Music Week sources, is a one-off attempt by publisher IPC to gauge web consumer appetite for the music magazine’s content in online form.