No record label required: Unsigned Alex Day single sells over 50k in a week - more than Coldplay

Day, who has built an audience via social networking, has achieved the feat without a record label and minimal radio and TV support.

All of his sales have come via digital download sites, arranged by 'Nermie Army HQ'. His UK sales tally - revealed by Official Charts Company data this evening - is big enough to fend off Coldplay's Paradise, which takes the No.5 slot on the Christmas Chart behind Day with just over 50,000 weekly sales.

Day's video for ...

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