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Official Album Chart Analysis: Buble's Christmas continues to increase sales

Official Album Chart Analysis: Buble's Christmas continues to increase sales

In the top five for the eighth week in a row, the album's 2-1 climb is attended by its sixth consecutive double digit increase in percentage sales. Up 42.2% over the previous frame, Christmas sold 269,665 copies last week, beating the previous 2011 best of 215,639 set by Lady GaGa's Born This Way the week of its debut in June. With sales to date of 955,630, Buble's album will receive another big boost from the screening of his 90 minute special Home For Christmas yesterday (18th) and is certain to remain at number one. It will sell its millionth copy by the end of today. Buble's most recent regular album, Crazy Love, remains his biggest seller. Moving 33-23 this week (30,429 sales), it has sold 2,789,831 copies since its release in October 2008.

Buble's return to the summit is at the expense of Amy Winehouse, whose posthumous third album Lioness: Hidden Treasures slips 1-2 (185,851 sales).

Appearances on The Graham Norton Show and The X Factor final paid huge dividends for Coldplay, whose latest album Mylo Xyloto rebounds 8-3 (160,405 sales), raising its cumulative eight week tally to 702,426. Coldplay performed their single Paradise on both shows, and it too makes significant gains jumping to number two (73,063 sales), having previously moved 14-17-20-13-11-12-7.

While X Factor 2011 winners Little Mix debut atop the singles chart, four releases by previous X Factor contestants continue in the Top 20 of the artist album chart. Olly Murs' In Case You Didn't Know tops the 100,000 mark for the third week in a row, holding at number four on sales of 130,393 copies; One Direction's Up All Night moves 9-10 (77,981 sales); Rebecca Ferguson's Heaven eases 3-7 (95,902 sales); and JLS' Jukebox holds at number 12 (56,907 sales).

Susan Boyle's third album, Someone To Watch Over Me, moves 16-15 (43,582 sales), showing there's still a lot of love for the Britain's Got Talent discovery. But not all reality TV graduates are in such high orbit: 2009 X Factor winner Joe McElderry's third album, Classic Christmas, ebbs 25-26 (28,149 sales) on its third chart appearance; Cher Lloyd, who finished fourth in 2010, dips 34-40 (16,407 sales) with her debut album Sticks & Stones on its sixth frame; and 2010 X Factor champion Matt Cardle's Letters remains at number 39 (16,467 sales) on its ninth week of chart action, more or less missing out on the Christmas sales bonanza. 2002 Pop Idol winner Will Young's Echoes eases 27-29 (26,990 sales) - but it has been on the chart for 17 weeks, and has already earned him his sixth platinum album award so can be excused. Bringing up the rear, although he won the fifth season of Britain's Got Talent only a few months ago, Jai McDowall's first album, Believe sold only 11,336 copies last week, and debuts weakly at number 54. He would be in even worse trouble if it wasn't for sales in his native Scotland, where 34.88% of Believe's sales were derived, earning the album a number 19 debut there.

With Christmas gift-buying helping sales to climb 14.10% week-on-week to 5,524,621 - 2.27% below same week 2010 sales of 5,714,505 - only three albums in the artist albums Top 40 sold fewer copies last week than the week before - step backwards Amy Winehouse, Rebecca Ferguson and Cher Lloyd. The top six artist albums sold upwards of 100,000 copies, and 57 sold more than 10,000 copies. (Temporarily) happy days - just wait for the harsh reality of the new year.

Before that, let's luxuriate in a few additional sales figures. The two albums to sell more than 100,000 not mentioned above are Rihanna's Talk That Talk (114,042 sales in the week to reach 478,165 in its fourth frane), and Adele's 21 - 105,585 sales in the week and a spectacular 3,607,201 overall. Westlife's Greatest Hits rebounds 11-9 (78,377 sales); Jessie J's Who You Are rallies 20-19 on sales of 36,115, raising its overall sales to 727,722, keeping it comfortably ahead of Ed Sheeran's + - down 7-8 on sales of 89,548, while raising its overall sales to 642,489 - as the top debut album by a UK act in 2011. Ahead of them both however, Bruna Mars' Doo-Wops & Hooligans (a 2010 import that got released here in January) dips out of the Top 10 for the seventh time, falling 10-11, while selling a further 64,145 copies, to up its 2011 sales to 1,101,185.

Meanwhile, Now That's What I Call Music! 80 registers its fourth straight week atop the compilation chart, selling a further 186,581 copies. It's a banner week for the Now! series which manages to do something no other franchise has done by occupying all of the top four places in the compilation chart simultaneously. Now That's What I Call Christmas! continues at number two (58,306 sales); Now That's What I Call Disney! holds at number three (51,718 sales), and Now That's What I Call Classical improves 5-4 (42,894 sales).

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