Official Chart Analysis: Week-on-week album sales fall despite Brits - as Adele's 21 shifts another 65k

Official Chart Analysis: Week-on-week album sales fall despite Brits - as Adele's 21 shifts another 65k

ALBUMS: The Brit Awards have a galvanizing effect on the album chart this week, and there's change at the top, with Emeli Sande, winner of the Critics' Choice award, failing in her bid for a second week at number one with debut album Our Version Of Events. Falling to number two on sales of 61,927, its conqueror, almost inevitably, is Adele's 21, which sprints 3-1 to secure its 21st week at number one overall, while commencing its sixth run at the summit. Spending its 57th straight week in the Top 10 - its entire career - 21 sold 65,091 copies last week, and has now sold a staggering 4,020,833 copies. The only other studio albums to sell more than 4m copies are Sgt. Pepper's Lonely Hearts Club Band by The Beatles, The Dark Side Of The Moon by Pink Floyd, Brothers In Arms by Dire Straits, Thriller by Michael Jackson and What's The Story Morning Glory by Oasis.

It is also a landmark week for Adele's debut album, 19, which crosses the 2m sales threshold. The 2008 release climbs 9-7 to secure its highest chart placing for 25 weeks, with sales of 15,593 raising its overall tally to 2,015,416. At its lowest point in 2010, before 21 changed everything, 19 sold a mere 170 copies in a week. In the Top 10 for just seven weeks before 21's release, it has now spent a total of 46 weeks in the Top 10.

Apart from Adele, the only artist to pick up two Brit Awards on Tuesday was Ed Sheeran. The Yorkshire born 21 year old was adjudged Best Male Solo Artist and Best British Breakthrough Act. Also nominated for Best British Single and British Album Of The Year, Sheeran sang his current single Lego House, and is rewarded by improved chart placings for his album + and all four singles lifted from it thus far. + increases sales by 89.40% week-on-week and climbs 5-3 (43,541 sales). On the singles chart, Drunk jumps 17-11 (26,073 sales) to achieve its highest chart position to date, while there are rebounds for Lego House (37-17, 19,172 sales), The A Team (65-33, 11,311 sales) and You Need Me, I Don't Need You (142-77, 3,759 sales).

With The Brits attracting its largest audience since 2005, there are also significant gains for Best British Group Coldplay's current album Mylo Xyloto (11-6, 15,603 sales), Best International Male Solo Artist Bruno Mars' Doo-Wops & Hooligans (15-11, 11,748 sales) and Best International Female Solo Artist Rihanna's Talk That Talk (27-18, 7,883 sales). All three artists helped their cause by also performing. Outstanding Contribution To Music winners Blur closed the show with three songs and their 2000 compilation The Best Of - last in the chart in 2006 - charges back at number 22 (6,781 sales). Coldplay's performance was of their new single Charlie Brown, which sprints 115-30 (11,809 sales) as a direct result. Two songs Blur performed also return to the Top 75: Song 2 returns at number 64 (4,610 sales), and Parklife 10 places lower (3.951 sales).

Best International Group The Foo Fighters' Wasting Light slips 62-64 ( 2,151 sales) Best International Breakthrough Act Lana Del Rey's Born To Die falls 2-4 (33,972 sales) and Best British Single winners One Direction's Up All Night falls 13-15 (9,096 sales). None of them performed.

However, two acts who performed but didn't take home any prizes make big gains on the chart: Noel Gallagher performed AKA...What A Life! with Coldplay's Chris Martin on piano, and Florence & The Machine performed No Light, No Light. Gallagher's debut solo album Noel Gallagher's High Flying Birds rallies 16-12 (11,675 sales) extending its unbroken run in the Top 20 to 19 weeks, and Florence's Ceremonials dashes 23-9 (12,596 sales). All of which suggests that winning might be good, but performing is more likely to pay dividends.

Both singles also benefit: AKA...What A Life! bounces 179-47, with sales of 7,293. The track debuted and peaked at number 20 last September, and has thus far sold 138,230 copies. No Light, No Light - which previously peaked at number 63 a fortnight ago - recovers 143-50 (6,909 sales).

Heading rapidly in opposite directions, The Essential Whitney Houston jumps 40-17 (8,153 sales), while The Greatest Hits dives 7-36 (3,593 sales). It seems to be all about physical availability - The Essential racks up 93.79% of its sales on CD, while Greatest Hits' CD percentage is just 9.44%. The Houston effect on the singles chart diminishes considerably - 11 Whitney Houston recordings linger in the Top 200 - down from 23 a week ago - but only two remain in the Top 75: I Will Always Love You dips 14-44 (7,478 sales) and I Wanna Dance With Somebody (Who Loves Me) slides 20-62 (4,772 sales).

In a quiet week for new releases, the only albums to debut inside the Top 40 are Southampton rock group Band Of Skulls' second studio release, Sweet Sour, and X5, a new Simple Minds box set which contains upgraded and expanded versions of their first five albums, as initially released between 1979 and 1982. Band Of Skulls' debut album, Baby Darling Doll Face Honey, was released in 2009, and reached number 183, although it has sold 27,545 copies. Sweet Sour debuts at number 14 (7,195 sales). X5 debuts at number 28 (4,647 sales). Its release is accompanied by a short 5x5 Live tour from Simple Minds, who perform five songs from each album in their set.

Not getting any Brit nominations but nevertheless making a big dash up the album chart this week, LMFAO's Sorry For Party Rocking jumps 46-21 (7,074 sales) following the duo's performance on The Jonathan Ross Show the weekend before last. That's its highest position since it debuted 31 weeks ago at number eight. The album was also likely helped by being on iTunes' front page at £5.99, a move which helped it to secure 38.08% of its sales last week on download.

That's fairly inexpensive - but possibly the cheapest purchase on iTunes on a pence per song basis is Pat Boone's 2010 compilation 150 Vocal Classics. Containing his 1956 number one, I'll Be Home and his four number two hits (Speedy Gonzales, A Wonderful Time Up There, Love Letters In The Sand and Don't Forbid Me) in their original versions, the compilation sells at just £2.49 and - despite its title - actually contains 188 songs, meaning that each costs just 1.32p.

SINGLES: Its sales increasing for the eighth week in a row - albeit by a minuscule 0.46% - Somebody That I Used To Know returns to the top of the singles chart a fortnight after it first topped the list. The imtroductory hit by Gotye feat. Kimbra, it sold a further 95,338 copies last week.

It swaps places with the track that replaced it last week, Hot Right Now by DJ Fresh feat. Rita Ora, which falls to number three on sales of 61,726 copies. Still sandwiched between the two, and unmoved in runners-up position, Emeli Sande's Next To Me sold 70,611 copies last week.

Flo Rida's latest single, Wild Ones (feat. Sia) registers its highest chart position and sales to date, climbing to number four on sales of 51,702 copies. Doubtless helped by its 12-1 dash on the TV airplay chart, Wild Ones previously moved 5-5-6-5 and turned in weekly sales of 42,584-46,937-47,441-46,024. It swaps places with Sia's other current hit, Titanium (David Guetta feat. Sia), which dips 4-5 (45,011 sales).

Simultaneously registering her fourth and fifth Top 10 entries, it is another good week for Nicki Minaj. Her new solo single Starships landed at number 16 last week and now jumps to number seven (40,223 sales). Meanwhile, Turn Me On - credited to David Guetta feat. Nicki Minaj - climbs to number eight (32,328 sales) after pausing at number 11 last week. But there's no turnaround for Minaj's Give Me All Your Luvin' collaboration with Madonna and M.I.A., which dives 51-93 (2,956 sales) on its third week.

Hip-hop band Gym Class Heroes have placed five songs on the Top 75 since their chart debut five years ago - and each of the five has made the Top 10. In 2007, they reached number three with Cupid's Chokehold and number five with Clothes Off!. In 2008, they reached number six with Cookie Jar (feat. The-Dream) and in 2011 they paired with Maroon 5's Adam Levine to reach number three with Stereo Hearts. Their latest hit, Ass Back Home (feat. Neon Hitch) is the only song to debut on the Top 20 this week, racing to a number nine debut on sales of 31,227 copies.


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