Fan-funding music platform PledgeMusic has expanded its operations in Australia and New Zealand with the appointment of Scot Crawford as general manager across the territory.
Previously, Crawford served in a similar role at Shock Entertainment, Australia’s largest independent music & DVD distributor.
In his new role Crawford will work on label integrations, fulfillment solutions and key artist development.
Jayce Varden, PledgeMusic founding partner and COO said of the appointment: “[Crawford’s] experience and reputation attracted us, and will attract the artist's and business opportunities that continue to legitimize PledgeMusic as the world's leading platform for artists and labels wanting to engage directly with their fans.”
PledgeMusic’s partnerships in Australasia have included Inertia, and a project for Bring Me The Horizon alongside Sony Music Entertainment Australia, RCA Records and Raw Power Management.