Radio still dominates music discovery
Radio remains by far the main way US consumers discover music, despite the likes of YouTube and other rival options, according to research by Nielsen.
Its Nielsen Music 360 Report of 3,000 online consumer surveys found 48% of those questioned discover music most often through radio stations, compared to 10% from friends and relatives and 7% from YouTube. However, when it comes to listening to music YouTube rules among teenagers with 64% saying they use it to hear music compared ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
