Streaming music service rara.com has appointed Nick Massey as CEO as part of its global expansion.
Massey will be tasked with “building the brand reputation of the business and developing the subscriber base.”
Included in 25 years of international business leadership, Massey spent over a decade at Coca Cola working across strategy, business development, sales and marketing.
He was also CEO, EMEA for Octagon, the InterPublic Group-owned sport, music and entertainment marketing agency.
Prior to joining rara.com, Nick was Chief Executive at Cadogan Venture Management, a strategic consulting firm, focusing on growth initiatives.
Most recently he has been working with leading private equity investors in the consumer electronics and services sectors.
“Nick’s exceptional experience working in international consumer-facing and marketing oriented businesses is a real asset to rara.com,” said rara.com chairman Rob Lewis.
“Offering consumers a uniquely accessible proposition, rara.com is growing fast and we’re thrilled to have Nick on board to direct the team, ensuring we continue to build rara.com into a dominant force in music streaming.”
Nick Massey commented: “Music streaming is still in its infancy, with most people still not being addressed by existing services.
“Consumers want easy access to the music they love, from a brand they love, and that’s exactly what we will deliver at rara.com.
“With rara.com’s hand curated music experience providing music for every mood and unlimited on-demand streaming across web and Android mobile devices in 20 countries today, we’re just getting started.”