London-based music streaming service rara.com has inked an international partnership with BMW to integrate its platform directly into the manufacturer’s cars across Europe.
Launching this week across the UK, Germany, France, Italy and The Netherlands for BMW’s new 5 Series, the rara service - powered by Omnifone - will be delivered by the car’s ConnectedDrive Online Entertainment system.
The system will provide 12 months of unlimited music streaming via Rara.com with Vodafone providing the mobile network.
An international deal with Vodafone will mean that drivers can stream music from anywhere in the UK, Germany, France, Italy and The Netherlands without incurring any roaming costs - paying with a one-off annual fee instead.
rara.com is billing the service as the first in Europe to operate without an additional smartphone, SIM card or dongle.
“People listen to music in the car more than anywhere else, yet it’s still hard to enjoy digital music in the car,” said rara.com CEO Jez Bell. “With 14 million tracks available on rara.com to stream instantly across five countries, we are looking forward to bringing the rara.com music experience to new BMW 5 Series users across Europe.”
The 5 Series rara service will provide 14 million tracks and more than 200 channels.