London-based music streaming service rara.com has inked an international partnership with BMW to integrate its platform directly into the manufacturer’s cars across Europe.
Launching this week across the UK, Germany, France, Italy and The Netherlands for BMW’s new 5 Series, the rara service - powered by Omnifone - will be delivered by the car’s ConnectedDrive Online Entertainment system.
The system will provide 12 months of unlimited music streaming via Rara.com with Vodafone providing the mobile network.
An international deal with ...
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