British streaming service Rara.com has announced a licensing agreement with PIAS, bringing a catalogue of 18 million tracks to the platform.
The news comes alongside the service's expansion to 33 countries as it switches on six new territories across Eastern Europe: Poland, Hungary, Czech Republic, Lithuania, Latvia and Estonia.
Each new territory features a fully localised music catalogue featuring both local and international music and playlists hand curated by local music experts.
Further country rollouts are planned for 2013.
Rara has also announced a holiday campaign backed by Conor Maynard, Tinchy Stryder and other artists putting forward festive playlists.
New users can also get a seven-day free web and mobile trial of the service. The offer runs from December 20 to January 31.
“We’re giving consumers free access to playlists from their favourite celebrities and artists on rara.com over the festive season,” said rara.com CEO Nick Massey.
“Celebrities from the worlds of music, sport, fashion, food, comedy, film and TV have put together their holiday playlists on rara.com to get you in the holiday mood.”
On the PIAS deal, Massey said: “I’m very pleased that we have now partnered with PIAS which represents a great range of independent artists and bring even greater quality to the rara.com catalogue,” continued Massey.