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Rara partners with Toshiba

RHIAN JONES
Rara

Rara has signed a deal that will see the music streaming service’s Windows 8 music app pre-loaded on millions of Toshiba PCs and tablets across Australia, New Zealand and Hong Kong.

Also announced is a raft of upgrades including the introduction of Dolby Pulse 320kbps high quality audio streaming, an expanded music catalogue of 22 million tracks and a licensing deal with independent label CD Baby.

Toshiba is the third PC manufacturer to partner with rara for music streaming. HP and Lenovo partnerships were launched in December 2011 and October 2012 respectively.

“The addition of high quality HD audio from Dolby Pulse, enhanced apps and more great music from CD Baby is part of our ongoing programme of updates, making it easier to enjoy the music you love seamlessly across all your devices with rara,” said CEO Jez Bell.  

“Our partnership with Toshiba brings rara’s innovative Windows 8 app to millions of Toshiba PC users across Hong Kong, Australia and New Zealand.”

Available in 32 countries, users can now log in with Facebook and pay with Paypal in the UK, Canada, Hong Kong, France, Sweden, Italy, Netherlands, Spain, Germany, Belgium, Switzerland, Norway.

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Tags: Toshiba, Rara

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